Rod-artandcraft-e

Hype can be a terrible, terrible thing.

Take Rodarte, for example. The brand boasts A-list fans, got a mention in The September Issue (Grace Coddington: “those poor Rodart-eee girls”) and received a glowing review from one of my favourite fashion critics, Hilary Alexander, for its F/10 RTW show at NYFW; but 97 per cent of the ensembles sent down the runway this week looked like they belonged to the homeless, environmental science students, hippie brides or the Tavis among us.

If only they could eliminate the arts and crafts element, trim the fat, pare it back a little and edit … then they would have a beautiful collection on their hands.

The other 3 per cent of the collection, however, was divine:

Rodarte F/10 RTW

Rodarte F/10 RTW

Rodarte F/10 RTW

(Please excuse my appalling math skills.)

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